LAUNCHED A SOCIAL MEDIA TEAM TO EXPAND REVENUE BY 5x

Before I was recruited to Ford, I created a team of social media strategists, creatives, and analysts on the West Coast — at a time when social media was the hot thing, and client demands far surpassed the available talent.

Thanks to a career full of varied digital marketing roles, I had a hunch that social media would mature like all the other new platforms we’ve seen in the last 15 years. This insight helped shape my desire to find people who understood two things: 1. how digital platforms extend marketing, and 2. how social media works.

This expanded approach created a strong core team, which helped us sell more integrated solutions — increasing my staff’s yearly revenue from $650K to $4.5mm. It also allowed us to grow our team from 3 to 15 in just two years, all while strengthening clients' mix to include consumer, high-tech, and automotive.