EVOLVED AGENCY CAPABILITIES TO MEET NEW MARKETING DEMANDS.  

EVOLVED AGENCY CAPABILITIES TO MEET NEW MARKETING DEMANDS.  

Marketers sit in the middle of two massive shifts. On one side is a highly fragmented consumer experience that’s mobile-first and rapidly expanding to new devices and forms of interaction. On the other, brands are exploring new ways of working, artificial intelligence is creating new forms of automation, and voice platforms are redefining what it means to be a conversational brand. 

To address this new reality, I launched a new team within Olson that blends data, experience planning, storytelling and conversational AI to create solutions that inspire action, solve business problems — and meet people where they are.