Before I was recruited to Ford, I created a team of social media strategists, creatives and analysts on the West Coast — at a time when social media was the hot thing, and client demands far surpassed the available talent.
Thanks to a career full of varied digital marketing roles, I had a hunch that social media would mature like all the other new platforms we’ve seen in the last 15 years. It was this insight that helped shape my desire to find people who understood two things: 1. how digital platforms extend marketing and 2. how social media works.
This approach to hiring led to a strong core team, which in turn helped us sell more integrated solutions — increasing my staff’s yearly revenue from $650K to $4.5mm. It also allowed us to grow our team from 3 to 15 in just two years — all while strengthening the mix of clients to include consumer, high-tech and automotive.