LOWERED COST OF ACQUISITION THROUGH CONTENT MARKETING.

LOWERED COST OF ACQUISITION THROUGH CONTENT MARKETING.

GE Capital Bank hired Trade to develop a strategy for diversifying their marketing efforts, which were based on a $15mm digital spend on paid search and display — both of which had had extremely high costs per acquisition (CPA).

To lower CPA, we embraced the idea that creating more shareable stories would increase organic search rankings and referral traffic from social media, and drive editorial concepts for native advertising. We developed a content marketing strategy that did just that.