Building integrated brand experiences that attract, engage and convert.
The Internet of things, connected objects, and wearable technology are powering a new era of brand experiences. This era is the most intimate we have seen to date. It's pervasive, and it's more than mobile. The connected consumer does not distinguish between online and offline behavior, they expect the world around them to reconfigure based on preferences and past behaviors.
To build engaged audiences and stay relevant in this era brands will need to take thousands of micro-interactions into consideration with advanced approaches to real-time personalization.
- Personalized Content: Expressing stories on digital platforms can be done in a variety of ways ranging from a short piece of social content, a long form opinion piece or as a fully immersive virtual reality piece. My creative approach uses data to inform which kind of media will resonate most with the audience a brand is trying to reach.
- Social Media: Social media is now the #1 driver of all website referral traffic but getting consumers attention on social platforms is more than just showing up. Having led social for some of the largest global brands I understand what it takes to drive engagement levels across major social platforms.
- Internet of Things: Connected objects, wearables, and mobile devices have opened up new ways to combine digital content and data with physical experiences. I help marketers understand the capabilities of connected objects, the new types of data they will have access to and begin imagining future state customer experiences, products and the impact it will have on your organization.