Biometric based wearables are the most personal we have seen yet.
6.4 billion connected devices will be in use in 2016 to do everything from opening your garage door, telling your pharmacist when medications need a refill and ordering something from Amazon. But it's not the automating of things around our homes that are pushing the limits of what's possible. Sports and wellness are the areas where we see the intersection of biometrics with sensors. Biometrics provides the ultimate data point for personalized recommendations.
The folks at Amyx+ use a term that all marketers should begin to adopt, they refer using biometric data to create experiences as Wearable Emotion Sensing Marketing (WESM). Today wearable sensors can use ECG, accelerometers, EMG, skin conductivity, heart rate variability, blood volume pulse, breathing rate and volume to determine mental conditions such as emotions, mood, depression, attention level, stress, and anxiety.
Below is a round-up of devices that are leading the way in using biometric and environment data to do everything from protecting your skin from UV, training your brain to perform better and preventing you from having an asthma attack.