BUILT A DATA-DRIVEN STORYTELLING AGENCY.
Prior to joining Olson, I was a Principal at Trade, a start-up agency focused on brand-building and storytelling. Trade believed brands that actively help people find, express and shape their own personal narratives are ultimately more relevant and valuable.
I went to Trade because I saw an opportunity to grow the agency’s capabilities, and to help a new client — GE Capital Bank — reach customers in new ways through a narrative-based content marketing strategy.
Our thought leadership platform
from Dirk Shaw
dirk shaw
