TRANSFORMED CONTENT OPERATIONS FOR A GLOBAL PUBLISHER TO GENERATE MORE LEADS.

Led strategy and implementation of a new marketing operations, conversational AI and content model for a global publisher of educational content. The goal is simple, increase the number and quality of leads across 38 different higher ed organizations.

The media, machine learning, content technology and creative studio have been designed as a shared resource to support the current 40 educational institutions and can scale to as many as needed.